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Supplier Details:

Heilala Vanilla

Heilala Vanilla

Product Categories

Frozen Foods

Company Number


Office Address

37a Newnham Road, Te Puna, Tauranga 3172

Region / State

Bay of Plenty


New Zealand

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We Export to

Australia, United States

Supplier Background

The story of a Tongan aid project that blossomed into a business that has executive chef’s and foodies who can’t get enough of Heilala Vanilla.

The Ross family. John Ross, his daughter Jennifer and her husband Garth. They started Heilala Vanilla in 2002 and still own and operate the business today.

Before 2002, John was a retired dairy farmer, Jennifer was an accountant and Garth worked in IT. They worked a dormant piece of land in Utungake, Tonga gifted to them by the local village. Little did they know at the time that the piece of land was destined to lead to something much bigger.

John and Garth put to practice their horticultural know how to kick start the plantation by researching countries around the world that grew vanilla in the narrow band 20 degrees on each side of the equator. The plan was to help to provide the locals with employment and hope that the demand for vanilla blossomed.

It then took three years to develop and nurture the vines through the on-going art of careful training, weeding and looping, all while ensuring organic sustainable farming was being practised.

John who was once a frequent holiday maker to Tonga is now virtually a local spending up to six months a year at the Tongan plantation.

In 2005 the first 40kg harvest of vanilla beans were ready. Time passed, each year the plantation went from strength to strength and relationships with growers throughout the Kingdom of Tonga and Heilala Vanilla were formed. Heilala Vanilla is now something for the whole of Tonga to be proud of with vanilla from throughout Tonga being transformed into a range of products and appearing on supermarket shelves and kitchens around the world.

All the tender love and care has resulted in the richest grade of Vanilla in the Asia Pacific region with its distinctive aroma, shine and plumpness coveted by chefs all around the world. An annual crop is brought back from Tonga to the company’s base in Tauranga, New Zealand. Heilala Vanilla is then packaged for each order; the Pure Extract and Vanilla Paste, Syrup and vanilla bean sugar are manufactured, and dispatched to chefs, gourmet food manufacturers and a selection of specialty retail outlets.

Several years have passed and the plantation has matured, more growers have become involved supporting the growth of Heilala and the research and development of more exciting 100% pure vanilla ideas continue.The practice of true sustainability with the local villages and growers continues and has enabled resources for education and infrastructure, which the communities otherwise may not have had. It is recognised by the local Agriculture Ministry as a true example of a Pacific partnership in practice - something that is rather special to us.

To ensure continuity of supply for our growing customer base and most importantly to ensure financial security for our growers in Tonga we will source Bourbon Vanilla from Madagascar as required to be used in our Vanilla Extract. Madagascar is world renowned to be home of the Bourbon Vanilla and matches the Heilala flavour profile so is a great fit when additional supply is required.

Tasting vanilla creations are something we never get bored of. We even have a few vanilla plants in the Heilala Vanilla production facility in Tauranga which give us a daily reminder of one of the most labour intensive crops on the planet.  

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