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Supplier Details:

Twin Agencies Ltd.

Twin Agencies Ltd.

Company Number


Office Address

PO Box 48040, Blockhouse Bay, Auckland 0644

Region / State



New Zealand

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Supplier Background


In 1995 Wayne Sands, Dick Hubbard and Andrew and Brian Whittaker recognised a need to have a sales and merchandising service focused on caring for New Zealand manufacturers.

The Supermarket chains were being led by mulitnational manufacturers to the detriment of local manufacturers. The multinationals had stronger resources and easily outweighed the locals with larger sales forces and deeper pockets to spend on marketing support.

They foresaw that by combining funds from a group of local manufacturers, they could support a sales force and be represented in the supermarket chains as a combined cluster of local brands.

Wayne Sands pieced together a blueprint for the new business, with the acceptance of the two Brands 'Twin Agencies' was born.

The Company

Today People at Twin Agencies are its greatest asset. Twin has created a leading organisation by constantly attracting , developing and rewarding the best professionals within the FMCG business environment.  

We currently have 168 members made up of 8 Key Account Managers, 25 Area Managers, 6 Office Personel and 129 Merchandisers.  

In 2007 we made the move to divide our merchandising and sales team in to separate teams for Foodstuffs and Progressive which has proven successful. We believe that in having a unique culture has been crucial in achieving Twin's competitive advantage. This culture starts with the Company Vision, through to a robust strategy and structure, all put into effect by hands on caring leadership. Continuous learning from external and internal best practises while constantly challenging the status quo is one of our success factors.    

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COVID-19 UPDATE is operated from home and will continue to be so, during the New Zealand shutdown. During this time we will not be arranging any meetings with clients. If you wish to get in contact with us, please use the contact form on our website contact page.

Thank you.