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Supplier Details:

Loaf Ltd.

Loaf Ltd.

Product Categories

Bakery, Dry | Long Life Grocery

Company Number


Office Address

PO BOX 55 125, Eastridge, Auckland 1146

Region / State



New Zealand

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United States

Supplier Background

Loaf is the brainchild of celebrity chef Sean Armstrong. His vision of producing high quality artisan breads and baked goods led to the opening of Loaf bakery in 2004.

As the executive chef and owner of Prime Bistro, one of Auckland’s leading restaurants, Sean became increasingly frustrated with the city’s lacklustre bread offering. Despite extensive trial and investigation, he could not find a consistent supply of quality baked goods. His conclusion - that there was a distinct gap in the market - provided Sean with a new and exciting opportunity.

Loaf’s unique style, great service and delicious products rapidly grew the brand’s popularity. Loaf expanded to supply gourmet stores and delis so everyone could enjoy artisan breads too and by 2008, it had added a sweeter offering including baked slices and sweet loaves.

Loaf has now risen to supply thousands of loaves and specialty cakes every week to restaurants, food stores and cafés across the nation.


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COVID-19 UPDATE is operated from home and will continue to be so, during the New Zealand shutdown. During this time we will not be arranging any meetings with clients. If you wish to get in contact with us, please use the contact form on our website contact page.

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